By now you should be aware that Amazon have launched the Kindle book reader in Australia. I’ve seen one- it’s pretty neat stuff. I used to be anti-Ebook not because of any kind of traditionalist thing, but because I could see they might cause more problems than advantages. Meaning, they wouldn’t become popular. But after having a Kindle in my hands and- more importantly, knowing how companies like Apple will respond by producing something better -I can now see how EBooks will (in my never-so-humble opinion) eventually take over the book industry… and maybe sooner than you think.
Cost is a dominant factor. At the moment in Australia it costs too much to buy a book (and no, we’re not getting into the Parallel Imports argument here) and to walk into a bookstore and make a choice actually represents a gamble- like, a big decision. No one wants to waste $25.00 or more on a novel that turns into a dud read. With EBooks costing around 75% less per copy, let’s say $6.00 a book, the chances of people risking their money will increase enormously. They’ll gamble six bucks on a new author.
However, here’s the rub. Quality control is a serious problem. You can go a respected Ebook publisher’s site and buy a novel with confidence that some kind of story appraisal and editing process was applied to the book- it was worth publishing. But there’s nothing to stop pretty well anyone “launching” their own supposed best-seller from their own website regardless of how good it is. In other words, the danger of Ebooks will be that the virtual bookshelves of the internet will be flooded with crap books written by bad authors who have no idea of their own lack of talent… and there’s plenty of them.
Okay, right now I sound like a wanker, but as a published author believe me that I’ve been approached by many wanna-be writers with manuscripts that are just awful- yet their owners simply can’t see the faults. They’re blind to their own writing’s failings and, in fact, get outraged when you point them out. I once was asked by a friend to evaluate one of his friend’s MS- a monster manuscript of about 300,000 words (say 600 pages) and the whole things was truly bad, I found it incredible that someone could write so much material and never once get a feeling that it had problems. I politely told this writer his MS was crap and threw it away… not out of spite, but because that’s what you do these days. Nobody returns MS’s anymore- the postage costs more than the reprint. It’s pretty standard practise to safely destroy someone’s print-out rather than mail it back. Next thing you know, this guy tops the list of conspiracy theorists and accuses me of “stealing” his story! What a dickhead. When I explained without the aforementioned politeness that his MS was absolute shit and not worth stealing anyway he still didn’t believe me. It took the intervention of the third party, the person who originally asked me to check out the MS for his “friend”, to get this guy to pull his head in.
He is the sort of person who will find a way to publish his masterpiece of crap as an Ebook and put it out there as a worthwhile read… and what’s to stop him? What will warn you, the book-buyer, that his novel is shit?
Maybe that’s the role of established publishers in the future? (Because they will lose the job of printing and distribution). Publishers will act as a marketing and promotional company as alway- and it’ll be tougher -but their best reputation may lie in providing quality books. Publishers will become the “quality control” filter for Ebooks written by new authors.
Meanwhile, established authors like myself will get to enjoy the best of both worlds for a while.
Soon I’ll be releasing my backlist as Ebooks from my website. There’s more in-depth details about these books on my home website at www.graemehague.com.au . I’ll give away some of them for free- there’s that marketing thing again. I reckon it’s going to be a very, very interesting time over the next few years.
What do you think?