I’ve been really brain-storming how to get my books in front of people who might want to read them – meaning reaching the right readership, and it occurred to me I’m going the wrong way about it.
The thing is that my Lukas Boston Mysteries should appeal to female readers who like this kind of roguish, smart-arse, womanising, amusing main character with ridiculous good looks and charming bedroom manners, but my new covers were screaming “horror”, which couldn’t be further from the reality. All the paranormal stuff in my Lukas Boston books is funny, kind of quirky shit. Definitely not frightening. Lukas gets annoyed by ghosts. They’re a pain in the arse most of the time.
Anyway, in my efforts to figure out a solution, someone on a forum suggested my books were “Urban Fantasy” and it might be the key to reaching those women readers, since it’s popular. Now, say to me fantasy and I going to think dwarves, elves, dragons and wizards – and all the above shafting each other with swords and axes in pursuit of some kind of Holy Grail (in a castle at the End Of The World). Asking the forum for clarification (what is “urban fantasy?”) triggered a fierce debate. A touchy subject, apparently.
However, I can safely tell you that these days “fantasy” applies to just about anything paranormal. Ghosts, vampires, werewolves, witches… you name, they all get categorised as a kind of fantasy figure now. In fact, someone went so far as to say there is no such thing as horror anymore. Instead “Horror” needs to be correctly identified as whatever fantasy sub-genre the story demands.
I had another problem. If you start labeling any sexual or naughty stuff in your books as in any way… well, rude – you run the risk of the Erotica Police abducting you in the middle of the night and dragging you screaming away into the darkness, never to be seen again. In other words they get pissed off, if you try to kind of cash in on the popularity of erotica without actually writing the “wet plumber shags bored housewife” books. But Lukas does get a bit risque now and then – think “Fifty Shades of Benny Hill” here (well, not quite). So what can I do?
However, it seems you can include romance-like keywords in your metadata as long as you don’t register your books in the actual Amazon Romance categories – go figure. And we’re talking a foreign language here. Stuff like “rake”, “rogue” and “alpha male”.
So this all led to me rewriting the Lukas Boston metadata and redesigning the covers again, including adding the handsome chap in the top right-hand corner who, I should point out, looks nothing like me. I’m sure he’s disappointed about that.
At least this is a really good thing about self-publishing. You can tweak and change stuff on the fly, trying to adjust your books to find that readership as much as you like. Fingers crossed…